Types of marketing

Types of marketing

Types of marketing

There are 3 main types of marketing: undifferentiated marketing, differentiated marketing, and concentrated marketing.

  • Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesn't miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales.
  • Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates. Advantages: separate mix can be developed for each segment, different markets can be easily identified. Disadvantages: Can be costly, message may by-pass some customers.
  • Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand.
Marketing

Introduction to marketing

Introduction to marketing

Marketing

Market Research

Market Research

Marketing

Market size and share

Market size and share

Marketing

Marketing definitions

Marketing definitions

Marketing

Marketing mix

Marketing mix

Marketing

New products

New products