Introduction to marketing

Introduction to marketing

Introduction to marketing

Marketing contains many processes including:

  • Selling products
  • Advertising
  • Market research
  • Creating desire
  • Consumer / organisations objectives

Each process contains a series of actions which produce a change or development. Marketing is essential for every business.

The chartered institute of marketing gives this as a definition: "Marketing is the management process of identifying, anticipating, and satisfying customer requirements profitably"

Marketing

Market Research

Market Research

Marketing

Market size and share

Market size and share

Marketing

Marketing definitions

Marketing definitions

Marketing

Marketing mix

Marketing mix

Marketing

New products

New products

Marketing

Niche and mass marketing

Niche and mass marketing